Chocolate- where have you gone?


 This week, I want to talk to you about chocolate.  One of my favourite subjects.  I am very proud of my daughter Emma who is doing Dechox during May.  It consists of abstaining from partaking in any form of chocolate for the whole month.  She is doing it for The British Heart Foundation and is hoping to raise money.  Knowing how much Emma loves chocolate, as do I, I know this will be a real challenge.  Anyone wanting to sponsor her can do so here

But Why Does UK Chocolate taste so minging nowadays?

When I was a child you could bite all the chocolate off of a Club Biscuit in large chunks and still have some biscuit left.  Remember the advert, 'If you like a lot of chocolate on your biscuit join our club.'  Now they can't even call it chocolate because it has changed so much.  They legally have to describe it as 'Chocolate Flavoured Coating,'  or even worse, 'chocolate flavoured vegetable fat'.  If it contains so little cocoa solids, (less than 20%) it doesn't qualify as chocolate.  Cadburys have even replaced their vanilla with artificial vanilla flavouring derived from crude oil.  If you like a lot of chocolate on your biscuit, hard luck.  I find this change leaves your mouth feeling like it has eaten a bar of lard.  Don't even get me started on Penguin Bars,  P-P-P-P-Put down that Penguin, another chocolate flavoured coating abomination. 

But in Willy Wonkas sake why?

Our beloved Cadbury's products seem to be the worse ever since the American company Kraft did an aggressive take over, things have never been quite the same. Buttons taste awful and cream eggs are smaller and don’t taste the same. They leave me feeling quite sick.
The industry says that due to increasing costs of cocoa, mainly because of bad harvests this has led to a shortage of supply and with an ever increasing demand, cuts have had to be made and so costs have had to go up.  As well as reducing the amount of cocoa and introducing palm oil, they have also reduced the product size and increased the cost.  This is called 'Shrinkflation'.  Remember when wagon wheels were HUGE?

Remember curly wurlys?
In the early 70's curly wurly was generally known as being 12 inches long and weighed 28g. Now it is two-thirds of it's original size and weighs 21.5g.  The bar is now mainly sold in multi-packs.

It is so disappointing, we used to laugh at what Americans called chocolate, (ever tried a Hershey Bar?) now we are the same.  
But all is not lost. I have discovered the chocolate in Aldi.  OMG, the fruit and nut takes me all the way back to when chocolate was chocolate heaven.  Huge nuts and large pieces of raisins and I'm sure there really is a glass and a half of full cream milk in every bar.  Don't all head over there at once though, leave some for me, and I'm sorry Emma but you have to wait until June. xx

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